Not neccesarily. Self tanners on the face don't last as long as on the body. reason being that we tend to use lots of skin care so it will tend to fade off quickly. I usually use a self tanning serum by Coola (see tanning article on blog for details) this product tends to be very light and easy to build. I usually keep my foundation shade and use a bronzer on the perimeter of the face and bronze accordingly to the rest of my body.